Popup Strategy: When, Where and How Often to Show an Offer
Use timing, scroll depth, page intent and frequency controls to make popups more relevant and less intrusive.
Do not open every popup immediately
Delay can be useful, but time alone is a weak signal. Combine time on page with scroll depth, page type or returning status when possible.
Choose position by job
A centered popup demands attention. A corner message can be lower-friction. Sticky formats work well for persistent CTAs. Match the format to the importance of the message.
Use frequency as a product decision
A sensible cap depends on message urgency and visitor stage. Start conservative and inspect conversion plus close behavior before increasing repetition.
Suppress after conversion
Once a visitor completes the intended action, stop showing the acquisition campaign and move them to an onboarding, upsell or neutral experience.
Put the strategy into a real campaign.
Use BannerAI to target visitor behavior, control frequency and measure downstream conversions across website and mobile apps.