Behavioral Targeting: A Practical Guide for Marketing Teams
Understand behavioral audiences and use page visits, clicks and conversions to personalize onsite campaigns.
What behavioral targeting means
Behavioral targeting uses actions a visitor has taken—pages viewed, campaigns clicked, visits repeated or conversions completed—to decide what experience to show next.
Use recent behavior
A pricing-page visit yesterday is usually more useful than a generic demographic assumption. Time windows help keep the audience relevant.
Combine behavior with source
A returning visitor from an email campaign may deserve a different message from a new visitor arriving from search, even if both are on the same page.
Build exclusions too
Good targeting includes who should not see a campaign. Exclude purchasers, existing subscribers or visitors who already completed the goal.
Put the strategy into a real campaign.
Use BannerAI to target visitor behavior, control frequency and measure downstream conversions across website and mobile apps.